Strategic Advisory for the Established Business Owner.
Leveraging 40+ years of business acumen to help Townsville’s leaders navigate growth, governance, and succession.
Welcome. I am James Hooper.
If you have landed here, the probability is high that you are not looking for "basic" business coaching. You aren't looking for someone to teach you how to write a to-do list or how to make your first sale.
You have already survived the startup phase. You have a viable model, you have cash flow, and you have scars from the battles you’ve already won.
But what got you here won't get you there.
The challenges you face now are different. They aren't about survival; they are about significance, scale, and succession. You might be facing a plateau in growth, a team that relies too heavily on you, or the complexity of preparing your asset for an eventual exit.
I no longer work with startups. After 50 years of collecting business tactics—spanning 40 years of ownership and 20 years of professional coaching—I have refined my focus. I now operate a boutique advisory practice, working exclusively with a capped portfolio of private clients.
My role is not to be your cheerleader. My role is to provide the high-level strategic oversight, governance, and "pattern recognition" that allows you to bypass expensive mistakes and move with speed.
You can solve your problems alone—eventually. My goal is to help you solve them now.
James at work...
With over 50 years of business experience spanning 40 years of ownership and 25 years of coaching - I have seen business cycles come and go.
I no longer guess.
I know what works. And it is rarely working harder or longer.
In the last 5 years, I have refined my methodology to focus strictly on high-leverage strategy for mature businesses.
Life Events Can Deliver Clarity & Power and Multiply Business Successes
4 years ago now I ws given the gift of a warning slap from the universe. I was in "pretty good" condition I thought, having just turned 60 and had been through a full physical.
All the boxes were ticked with all health tests showing "no problemo". Except scale used to evaluate my status was flawed. My BP was normal but only just. My cholesterol stats were normal but only just. I was slim, in normal weight range for age, with only a tiny belly.
Yet the emergency, the tests, the heart procedures, and hospital stay simply called "BS" on my assumptions.
But this series of events has given me a massive lift in understanding of Standards that translates perfectly to business, to life in general, and how to create more potency in all processes and systems.
This experience clarified my priorities. I no longer work with just anyone. I choose to work with a small number of committed owners where we can make a massive impact without the grind. Life is too short for average results.
Who I Work With
To ensure we achieve maximum impact, I strictly limit my private client portfolio to business owners who match specific criteria.
I am no longer in the business of "fixing" broken startups; now in the business of optimizing established assets.
1. The Scale: Established & Viable
Your business is generating between $500k and $10M+ in annual revenue. You have moved past "proof of concept", now navigating the complexities of growth, staff management, and systems. You have cash flow, but you likely lack time.
2. The Mindset: Truth over Comfort
You are looking for a Strategic Partner, not a "Yes Man."
You are open to challenging your own assumptions. You understand that the thinking that got you here will not get you there. You are willing to hear the hard truths necessary to break through your current ceiling.
3. The Goal: Building an Asset, Not a Job
You are tired of "buying yourself a high-paying job." Your objective is to build a transferable business asset—one that operates efficiently without your constant daily intervention, provides you with lifestyle freedom, and holds real market value for a future exit.