About James Hooper
Strategic Advisory for the Established Business Owner
Leveraging 40+ years of business acumen to help Townsville's leaders navigate growth, governance, and succession.
If you have landed here, the probability is high that you are not looking for "basic" business coaching. You aren't looking for someone to teach you how to write a to-do list or how to make your first sale.
You have already survived the startup phase. You have a viable model, you have cash flow, and you have scars from the battles you've already won.
But what got you here won't get you there.
The challenges you face now are different. They aren't about survival; they are about significance, scale, and succession. You might be facing a plateau in growth, a team that relies too heavily on you, or the complexity of preparing your asset for an eventual exit.
I no longer work with startups. After 50 years of collecting business tactics—spanning 40 years of ownership and 25 years of professional coaching—I have refined my focus.
I now operate a boutique advisory practice, working exclusively with a capped portfolio of private clients.
My role is not to be your cheerleader. My role is to provide the high-level strategic oversight, governance, and "pattern recognition" that allows you to bypass expensive mistakes and move with speed.
You can solve your problems alone—eventually. My goal is to help you solve them now.
Clarity Through Experience
With over 50 years of business experience spanning 40 years of ownership and 25 years of coaching—I have seen business cycles come and go.
I no longer guess. I know what works. And it is rarely working harder or longer.
Four years ago, I was given a warning from the universe. Despite appearing healthy—all tests showing "no problem"—a cardiac event called BS on my assumptions. The emergency, the tests, the procedures, and the hospital stay fundamentally shifted my understanding of standards.
That experience translates perfectly to business: the metrics you think are "fine" might be hiding serious problems. The scale you use to evaluate your status might be flawed.
"Life is too short for average results."
This experience clarified my priorities. I no longer work with just anyone. I choose to work with a small number of committed owners where we can make a massive impact without the grind.
Who I Work With
To ensure maximum impact, I strictly limit my private client portfolio to business owners who match specific criteria.
Established & Viable
Your business is generating between $500k and $10M+ in annual revenue. You have moved past "proof of concept" and are now navigating the complexities of growth, staff management, and systems. You have cash flow, but you likely lack time.
Truth Over Comfort
You are looking for a Strategic Partner, not a "Yes Man." You are open to challenging your own assumptions. You understand that the thinking that got you here will not get you there.
Building an Asset
You are tired of "buying yourself a high-paying job." Your objective is to build a transferable business asset—one that operates without your constant intervention and holds real value for a future exit.
Ready for a conversation?
A brief call to understand where you are, where you want to be, and whether we're the right fit.
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